The 3 S’s – user friendliness, sociability, and safety – tend to be a good base regarding dating internet site. So why will it feel like so many internet sites are mysteriously missing all of them off their company plans?

Type LikeBright, a unique dating site founded in Seattle that aims to purge deception from internet dating scene. Its a tall order, but Ron Lai, Sonya Lai (yes, they may be siblings), and Nick Soman tend to be determined to meet up with it. The trio satisfied while their studies at Harvard, and decided to found LikeBright in 2010 within the TechStars, a business enterprise that phone calls it self the “# 1 startup accelerator on earth,” program in Seattle.

Their particular objective, as explained to Aislyn Green of TechFlash.com, is not challenging: “LikeBright is a TechStars Seattle startup working to make dating quick, personal and safe for ladies.” Ladies everywhere – and plenty of males – complain concerning the insufficient confidence and widespread sleeping that affects online dating sites. For many, it’s become these types of problematic they’ve abadndoned online dating sites entirely in favor of returning to the conventional types of matchmaking they’d as soon as denied, like fulfilling through buddies or at personal gatherings. LikeBright aims to combat this issue by “creating a dating layer-on fb to assist ladies meet individuals through people they believe.”

The determination for LikeBright came from personal experience. Sonya was pushed by a need to help this lady female buddies navigate the sometimes-dangerous realm of online dating, and desired to put emphasis on the difficulties, frequently disregarded, that women love with regards to on the lookout for really love on the web. Ron, a frequent tourist, was actually influenced to create a site that found their nomadic requirements, and Nick discovered associated with the value of fulfilling a romantic date through some one you count on when women buddy launched him to their gf.

Before making the website, the trio performed 50 live interviews with ladies who planned to share their own experiences with online dating. The answers they got varied through the humorous on the horrifying, like “every thing appeared great. Right after which the guy asked myself if I smoked meth” and “he had been 11 and I also must drive him residence. He’d walked the whole way across town.” Determined that globe lacked a dating site that throws ladies initially, LikeBright came into this world.

LikeBright is actually devoted to producing a breeding ground built on the 3 S’s. Joining this site is easy: it will require 30 seconds to join up via Facebook Connect. The website promotes sociability by providing customers a social context for singles they see and permitting them to interact with friends – attached or otherwise not – on the site. And it is safe: ladies can use LikeBright anonymously, and every guy on the site is vouched for.

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